PSA

By researching a little I've learned that PSA is a type of advertisement featured on television, radio, print or other media. It tries to make people change their interest, by raising awareness of an issue, by affecting their attitude. I’ve also learned about what is important to do to create a PSA of good quality and I’m going to list some of it:  the audience (who you’re talking too) , it is good to  use creativity, humor and surprise to change behaviors, but be careful about scare tacks, it also should have a simple clear single message. You should show the importance of the issue and have a very powerful and short ending sentence. Because the ending sentence is the sentence that is suppose to stay in the head of the viewers and tell them to do or not to do a specific action. A well made PSA can make a big change because if a first person watch it and is touched by the psa, he's going to talk about it to his friends who are going to talk about it to their friends...ext. At the end, a small but powerful video can make thousands of people think about the consequence before to make an act that they could regret it.